Dried seaweed market trends and distribution channels in the US

Published Apr 24, 2023

Tridge summary

A survey by the Korea Agro-Fisheries & Food Trade Corporation reveals that a significant number of American consumers, especially high-income earners, are embracing dried seaweed as a health food. The survey, which included 54.0% of US consumers who have tried dried seaweed, highlighted its appeal for its immune boosting properties and as a low-cost cooking ingredient. The purchase decision is heavily influenced by price and taste, with health benefits also playing a role. The survey also indicated that most consumers become aware of the product through the internet and are more likely to purchase it for snacking or cooking purposes. Additionally, it was found that Korean-sourced dried seaweed is a favorite among consumers, particularly those in their 40s, and that a majority would willingly purchase the product due to its perceived health benefits and reasonable pricing.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Dried seaweed recognized as a health food by American consumers Awareness of products through the Internet, in-store displays, etc. Dried seaweed is preferred because of its immunity enhancement and diet effects The most important factors to consider when purchasing a product are ‘price’ and ‘taste’ US consumers perceive dried seaweed as a healthy food, and a higher percentage of high-income groups consider dried seaweed to be good for their health. In addition, dried seaweed is recognized as a relatively inexpensive ingredient in the United States, and consumers who prefer dried seaweed are aware of various ways to use seaweed in cooking. According to a survey conducted by the Korea Agro-Fisheries & Food Trade Corporation, 54.0% of US consumers have experienced eating dried seaweed, with 9.5% responding 'more than once or twice a week' and 'sometimes' the response rate. was found to be 44.4%. Looking at the purchase frequency by income level, the response rate of ‘more than ...

Source: Fisheco