The Valencian Community's beekeepers are facing a crisis due to a combination of drought and a 15% drop in honey prices, largely due to imported honey from third countries. The Valencian Farmers Association (AVA-ASAJA) is calling for administrative and distributorial changes to support local beekeepers. They want the European Union to cease trade agreements that allow cheap imports and for distribution chains to prioritize European honey over imported Chinese honey. The association also wants honey labels to clearly indicate its origin and quality to prevent consumer deception. They argue that the quality of European honey is superior due to its strict standards, but current practices allow honey to be mixed with cheaper imports, undermining local producers and potentially harming bee populations.