In 2023, the export turnover of fruits and vegetables, particularly durian, to the Chinese market is expected to reach 2.5 billion USD, accounting for 40% of the country's total fruit and vegetable export turnover. The Ministry of Agriculture and Rural Development originally set a target of 4 billion USD for fruit and vegetable export turnover in 2023, but it is expected to reach 5.5-5.8 billion USD, exceeding the target two years in advance. There is still potential for growth in durian consumption in China, and when Vietnam is allowed to export frozen durians to China, the export turnover is expected to surpass that of Thailand.