In the first seven months of 2024, Vietnam has seen a significant increase in fruit and vegetable exports, with the total turnover surpassing 3.8 billion USD, a 23.4% increase from the previous year. China is the primary market, accounting for 64% of the export turnover. This growth is attributed to both distant and immediate causes. The distant cause is new geopolitical tensions that have disrupted container shipping, leading to increased shipping times and costs. The immediate cause is the strong export growth of durians and bananas, with Vietnam becoming the largest supplier of bananas to China due to diseases affecting banana production in the Philippines. There is optimism for further growth in fruit and vegetable exports, with the potential market expansion to the US and Europe, and the im impending export approval of Vietnamese fresh coconuts to China, a market that consumes billions of coconuts annually. The Vietnam Fruit and Vegetable Association predicts that exports could reach 7 billion USD this year, despite not reaching that mark, the growth is expected to continue.