(Seoul=Yonhap News) Reporter Jo Min-jeong = E-Mart [139480] announced on the 28th that it will introduce three new Hanwoo beef brands, including "Cleaner Ranch Hanwoo," "Guu," and "Pure Unborn Cow," starting January 1 of next year. According to customer awareness and preference surveys conducted through the E-Mart app and other channels, the new brands are characterized by enhancements in three factors: farming environment, grade, and meat quality, E-Mart explained. "Cleaner Ranch Hanwoo" focuses on the farming environment and features Hanwoo beef from farms certified as clean by the Ministry of Agriculture, Forestry and Fisheries. "Guu" is a brand that selects only the highest grade "No.9" among 1++ grades, which have the highest marbling score. "Pure Unborn Cow" is made from cows that have not yet given birth, and it is known for its very tender meat and rich flavor. These new brands will be first introduced at ten locations. "Cleaner Ranch Hanwoo" will be available at the Pyeongchon, Jukjeon, Yongin, and Gyeonggi-Gwangju branches, "Guu" at the Yeoksam, Sokcho, and Gimpo Hangang branches, and "Pure Unborn Cow" at the Jeonju, Pyeongtaek, and Yeonsu branches. chomj@yna.co.kr