Strawberry producers in Aydın, Turkey, the province's leading strawberry producer, have started preparing their fields for the 2025 season despite the warm weather. The region's mild climate allows for 12 months of strawberry production. Farmers report satisfaction with the yield, quality, and prices, but are concerned about the lack of agricultural workers, with the sector largely dependent on labor from Syria. The increase in strawberry production and planting areas in Aydın is outpacing the availability of workers, despite mechanization. Barış Örgün, a local farmer, emphasized the challenges the sector faces due to the worker shortage, highlighting the importance of Syrian labor and expressing urgency due to the ongoing labor shortage.