Easter boom: how Russians prepare and what they buy Translation: Easter boom: how Russians prepare and what they buy

Following them are souvenir eggs and stands for them, with demand increasing by 308% and 326% respectively. At the same time, the average check shows mixed dynamics: for towels it increased by 5%, for stands it decreased slightly by 4%, while buyers started paying on average 15% more for souvenir eggs. In parallel, demand for baking ingredients has grown. Confectioner's sprinkles, food colorings, and candied fruits showed growth of 230%, 206%, and 217% respectively, while the turnover of decorations and icings increased twofold and by 240%. The average check for icing and candied fruits noticeably dropped by 30% and 19%, while sales of ready-made kulich and cakes grew by 80%. On Ozon, the picture looks similar but with an emphasis on hybrid formats, the marketplace's press service reported. In the first days of April, interest in Easter decor items was 6.3 times higher than the previous year. Stickers for eggs showed explosive growth of 33 times, while food colorings and ...