Brazil: Easter will be 15% more expensive this year

Published Mar 3, 2022

Tridge summary

The article highlights the significant price increase of approximately 15% for chocolate eggs and products related to the Easter holiday in Brazil due to rising costs in raw materials like cocoa and packaging, as well as increased transportation and royalty fees for toys included in some products. This situation, aggravated by the economic impact of the pandemic, has led to strategic marketing and pricing strategies by retailers to balance high costs and consumer affordability. The article also points out the trend towards national products and boxes of chocolates as more affordable alternatives, while warning consumers about the decreasing supply and higher prices of traditional Easter products, and encouraging them to plan their purchases in advance.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Costs with raw materials and packaging made chocolate eggs more expensive in 2022 The inflation that shakes prices in supermarkets also changes the values of products sold for Easter this year. With just under 40 days to go until the holiday, the drive for chocolate egg sales begins with the greatest expectation in recent years, as 2020 and 2021 sales were weakened by health restrictions and economic consequences of the pandemic. In previous Easters, the peaks of covid-19 contagion hit the sector, which was forced to close street stores and shopping malls due to the measures taken to stop the spread of the disease. Authorized reseller of a chocolate shop in Gramado, micro entrepreneur Julio Cesar Rios Pereira, 48, will install for the first time, since the beginning of the pandemic, the nine stores that normally opened at this time of year in the state. — We have two stores in Caxias and one in Porto Alegre that are fixed, for this Easter we expect good sales and we invest heavily ...

Source: Mercado Do Cacau