The economic downturn in Vietnam has resulted in lower beer consumption as people prioritize spending on essential needs. Vietnam's exports have also fallen for six consecutive months due to weak global demand and uncertainty in China's economic recovery. The decline in beer consumption has affected the country's beer production industry and overseas brewers, leading to decreased revenue for major beer companies like Saigon Beer and Alcoholic Beverage Company, Hanoi Beer and Alcoholic Beverage Company, and Heineken.