Education pushes momentum for U.S. pork in Dominican Republic

Published 2023년 3월 21일

Tridge summary

U.S. pork exports to the Dominican Republic experienced a significant increase in both volume and value in 2022, with a 28% rise in exports to over 8,000 metric tons and a 67% increase in export value to nearly $24 million in January alone. This growth is attributed to consumer education campaigns, aimed at promoting U.S. pork as a high-end meal option, funded by the USDA and the National Pork Board, and the growing retail sector in the Dominican Republic. Additionally, a rebound in tourism has also contributed to the demand for pork. However, the country's pork industry is facing challenges due to African swine fever, with over 30% decline in production expected in 2023.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

U.S. pork exports to the Dominican Republic reached new heights last year and haven’t missed a beat in 2023. January exports climbed 28% year-over-year to more than 8,000 metric tons, while export value jumped 67% to nearly $24 million. Lucia Ruano, U.S. Meat Export Federation regional representative for Central America and the Dominican Republic, says consumer education efforts, funded by the USDA Market Access Program and the National Pork Board, have helped bolster demand for U.S. pork, which has a growing presence in the DR's rapidly expanding retail sector. "Dominican Republic is our major market at this moment in the region, and for us education is key. We are trying to teach everyone that pork is for the center of the plate, that is not only an ingredient to make processed products. And people are starting to enjoy the versatility of the products," Ruano says. "And now they have the availability of these products, not only in supermarket, but also in these meat boutiques, ...

Source: NationalHogFarmer