The article highlights the importance of Ukrainian potato farming in the global starch market, as stated by Serhiy Lazar, the director of Vymal PJSC. He emphasizes that the cost of starch is primarily driven by the cost of raw materials and that the efficiency of Ukrainian potato farming could make Ukrainian starch competitive globally. Consequently, Lazar suggests that high-yielding potato farming in Ukraine could potentially position Ukrainian starch favorably in foreign markets.