Australia is importing over 100 billion Vietnam dong worth of ginger in 2021, providing a market opportunity for Vietnamese ginger. Despite Australia not yet opening its market for fresh Vietnamese ginger, frozen old ginger is gaining popularity. Vietnamese ginger exports to Australia surged by 1,350% in the first four months of the year, outpacing fresh fruit exports. The Vietnam Trade Office in Australia is promoting Vietnamese ginger brands in the Australian market to diversify Vietnam's agricultural exports and encourage Vietnamese enterprises.