The article highlights concerns raised by Coldiretti, an Italian agricultural organization, about the potential negative impact of European heat label systems like the French nutritionist and English traffic light models on quality Italian food products. These labels, which focus on sugar, fat, and salt content and energy intake, risk excluding natural food products from diets in favor of artificial foods. Coldiretti argues that a balanced diet is achieved through the combination of various foods, not by focusing on a single product's nutrients. The organization worries that these labels could diminish the value of the Made in Italy Designation of Origin (Dop / Igp) by excluding most of these products, leading to consumer confusion and uncertainty in the agri-food sector. Countries like Spain and France have expressed opposition to the Nutriscore system, and Italy is seeking to form a coalition to develop an alternative system.