The EU feed industry, led by FEFAC, is navigating through challenges and priorities for 2021, including tough market conditions for animal production due to Africa Swine Fever outbreaks, uncertainties from Brexit and Avian Influenza, and a fragile feed supply situation. Amidst these challenges, the sector is also responding to increasing sustainability requirements, particularly with the EU Farm to Fork Strategy and the anticipated legislative proposals on embedded deforestation, Product Environmental Footprint method, and feed additives. FEFAC is advocating for its feed sustainability charter and engaging in the development of a new feed additives legislation, while highlighting the need for suppliers to remain motivated for authorization of new and existing feed additives. The article also touches on the concerns around mycotoxins in feed and the potential implications of the EU Farm to Fork strategy for tools to control mycotoxins, and anticipates the EU Commission's report on new genomic techniques in plant breeding.