Europa: European Union launches "Potatoes Forever!" campaign

Published 2024년 4월 5일

Tridge summary

Launching in 2024, the 'Potatoes Forever!' initiative, backed by the European Union, aims to enhance sustainable agricultural practices within the potato industry. This campaign is designed to reduce environmental impacts, address climate change, and promote eco-friendly practices among farmers and consumers, particularly targeting adults aged 35-49. Over three years, it will leverage press relations, media partnerships, and exhibitions at agricultural shows to educate on sustainable practices from farm to table. This effort aligns with the EU's 'Farm to Fork' strategy, emphasizing the importance of potatoes in achieving sustainable agriculture.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Funded by the European Union and set for 2024, this initiative is not merely a promotion of the potato but marks an important step towards sustainable agricultural practices. Central to the "Potatoes Forever!" initiative is a profound respect for nature, urging all stakeholders in the potato industry to adopt environmentally friendly practices. This campaign aims to bridge the consumer awareness gap regarding the sustainable practices from farm to table. The initiative emphasizes minimizing environmental impact, responding to climate change, and encouraging industry-wide participation in adopting eco-friendly practices. It targets adults aged 35-49 and spans three years, employing tactics such as press relations, media ...

Source: Argenpapa