The President of COPA-COGECA's olive oil sector, Fernando do Rosário, has raised concerns about the future of Europe's leading product, olive oil, due to increasing prices and quality risks from fraud. Adverse weather conditions have led to a 40% decrease in European olive oil production in the 2022/2023 season. To combat these issues, COPA-COGECA suggests strengthening administrative and criminal sanctions for fraud, investing in consumer education, and revising EU marketing standards to ban olive oil mixtures in countries where their production is not permitted. They also emphasize the need for improved traceability and consumer protection, and highlight the competitive challenge from neighboring Mediterranean countries.