European retail cautious about new minimum price for bananas in Ecuador

The new minimum price for a carton of bananas in Ecuador, set at €6.30 for 2024, does not seem to convince supermarkets in Europe, says Richard Salazar, director of the Acorbanec export association. He reveals that in Europe, the main market for Ecuadorian fruit, contracts have not yet been signed because supermarket chains are reluctant to accept the new price. "The European customers want to negotiate based on the previous price, which was set at €5.98." During the negotiations for the new minimum price between exporters and growers, which took three rounds to ...