The Association of European Wine Industries (AIVE) is calling for urgent solutions to address the unsustainable situation in the wine sector. Their proposed solutions include replacing the manufacture of spirits and vinegars based on non-wine alcohols with wine alcohol from red wines, complying with the Food Chain Law to eliminate unfair competition, promoting the consumption of grape juice instead of sugary soft drinks to reduce diabetes levels, and providing aid to winegrowers in France who need support for vineyard maintenance. AIVE aims to advocate for the wine industry and maintain a positive image of wine in the market.