The European Committee of Wine Companies (CEEV) and the Spanish Wine Federation (FEV) have endorsed the EU-Mercosur countries agreement, advocating for its swift ratification. This accord is anticipated to bolster the European wine sector's long-term economic sustainability by reducing tariffs and streamlining trade procedures with Argentina, Brazil, Paraguay, Uruguay, and Bolivia. The agreement is particularly significant for the Brazilian market, which currently imposes tariffs as high as 27% on imported wines. The deal is also expected to diversify export markets, benefiting over 300 million consumers in the Mercosur region. Furthermore, the agreement's focus on sustainability and responsible practices aligns with the commitments of the European wine sector, underscoring the importance of cultural and historical ties.