Netherlands: Expected growth of organic market share is not forthcoming

Published Sep 28, 2021

Tridge summary

The annual trend report by Bionext, the trade association of the organic sector in the Netherlands, shows a slight but steady growth in the organic fruit and vegetable market in 2020. The market share increased to 4.48% from 4.38% in the previous year, with a turnover of €210 million, up from €181 million in 2019. Despite this growth, the report highlights a significant barrier to organic consumption in the Netherlands as high price, with 65% of households expressing interest in purchasing more organic produce if it were less expensive. The organic agricultural area in the Netherlands expanded by 7.1% in 2020, covering 4.1% of the total agricultural land, but still falls short of the EU average. Bionext's director, Michaël Wilde, emphasizes the need for improved communication about organic products and a reduction in the price gap between conventional and organic products to increase market share. The Dutch government is developing a National Strategic Plan to further support organic agriculture, which is expected to be released in the first or second quarter of 2022.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The market share of organic fruit and vegetables was approximately 4.48% in 2020. That share was 4.38% in 2019. More organic fruit and vegetables were converted in 2020. From € 181 million, the turnover in 2019 increased to € 210 million in the past year. The number of organic companies in fruit and vegetables will increase by approximately 60 (including arable cultivation (see table). This is evident from the annual trend report of Bionext, the trade association of the organic sector. The biggest barrier to buying organic in the Netherlands remains the price. 65% of households indicate that they would buy organic more often if it were cheaper. Share of organic acreage increased The organic agricultural area has increased by 7.1% in 2020 to a share of 4.1%. It concerns more than 74,000 hectares. The number of organic farms has also grown slightly from 2,076 to 2,115. The Dutch organic agricultural area is far below the EU average of 8.5% in 2019. Bionext also foresees limited ...

Source: Groenten & Fruit