Tomás García Azcárate, a prominent agricultural economist and expert in European agricultural policies and markets, highlights the benefits of the European production model for consumers, emphasizing its focus on sustainability, food safety, and animal welfare. He underscores the stringent regulations and controls that European farmers face, which often put them at a disadvantage against imported products with lower standards. Despite the challenges, the industry remains innovative, with a focus on reducing greenhouse gas emissions and improving animal welfare, supported by necessary investments and advancements in technology and practices. García Azcárate encourages consumer support for European dairy products, representing a range of high-quality items produced sustainably and contributing to the preservation of rural areas and the environment.