Vietnam: Experts stress the need to promote fruit sales and regulate export markets as peak season arrives

Published 2024년 6월 10일

Tridge summary

Vietnam is planning trade promotions to boost the export of fresh fruits such as lychee, rambutan, longan, durian, and avocado, as these fruits are about to reach their peak harvest season. The country faces the challenge of quickly selling these perishable products to prevent economic loss. Hải Dương province, known for its lychee production, is experiencing lower yields due to weather conditions. The Trade Promotion Agency of the Ministry of Industry and Trade is advising localities and associations to develop trade promotion plans for seasonal agricultural produce and guide businesses to expand distribution channels and use e-commerce effectively. The ministry is also urging businesses to improve product quality and comply with regulations for export to major markets like China, Northeast Asia, the United States, and the EU.

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Original content

Localities, ministries, branches and businesses will soon be pushing trade promotions for fruits such as lychee, rambutan, longan, durian, and avocado. Việt Nam's seasonal fresh fruits are about to come to peak harvest and the volumes offer perfect opportunities to boost exports. Localities, ministries, branches and businesses will soon be pushing trade promotions for fruits such as lychee, rambutan, longan, durian, and avocado. Nguyễn Thanh Bình, chairman of the Vietnam Fruit and Vegetable Association, said with the huge abundance of vegetables and fruits during harvest season, now should be the time to streamline promotions. Trading transactions will be quick, but consumption of large quantities of fresh fruits and vegetables for a certain period puts great pressure on the market. According to Bình, the fresh fruits and vegetables are really special products but need to be sold quickly since after harvesting, they still continue the natural growth process, and they will spoil ...

Source: WTOCenter