Exploring the Moroccan market: The export potential of Vietnam tea

Published 2020년 12월 21일

Tridge summary

Mido Food Company is the largest importer of tea in Morocco, holding a 60% market share as China remains the primary supplier, accounting for 98% of the country's tea imports. The Moroccan tea market predominantly imports Gunpowder, Chun Mee, and Sow Mee teas. Despite the introduction of Vietnamese green tea, which is deemed to have good quality, it struggles to compete due to the lower resale price and the preference for Chinese tea's form and taste among Moroccan consumers. Consequently, there is potential for Vietnamese tea exports to Morocco to meet the high demand, provided they can improve price competitiveness and product presentation.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Out of 50 importers, Mido Food Company holds the largest market share (60%) and has the ability to dominate the Moroccan tea market. China is the largest tea supplier to the Moroccan market, accounting for 98% of the country's tea imports. Some types of tea imported into Morocco such as: Gunpowder tea (gunpowder tea): Tea leaves are rolled into round seeds, 3mm. When brewed, the tea will expand. This is a kind of tea that has a light green or yellow green color and has a very strong taste. This tea is mainly used to make mint tea, the national drink of Morocco. Moroccan people drink mint tea all day. The reason it is called gunpowder tea is because an Indian company called it so because it resembles gunpowder. The Chinese call it seed tea. This tea after being mixed has both a cool taste and a bitter taste. Chun Mee tea: has fairy hair shape, irregularly curled leaves, longer. Chun Mee in Shanghai due to its large brown color, distinctive flavor and aroma. This tea is sold in ...

Source: AgroInfo.vn