Export hopes high at Thai rice convention

Thailand is promoting its high-quality and distinctive rice varieties, anticipating that the Thailand Rice Convention will secure 100,000 tonnes in orders and generate over 2 billion baht in revenue. At the 10th Thailand Rice Convention (TRC) 2025 in Bangkok on Monday, Commerce Minister Pichai Naripthaphan said the government is committed to enhancing Thailand’s rice industry. The Ministry of Commerce, in collaboration with the Ministry of Agriculture and Cooperatives, will work to ensure that rice production meets demand and foster new market opportunities. The focus is on promoting diverse high-quality rice varieties, including jasmine rice, organic rice, low-carbon rice, geographical indication (GI) rice and speciality rice, along with halal food products, targeting markets with high levels of purchasing power such as the EU, Japan and the Middle East. This initiative aligns with the “Thailand: Kitchen of the World” policy, which aims to address food security challenges. Mr ...