Guava exports to the United States have fallen by 50%, leading to a change in marketing strategies and a drop in profits for farmers. High inflation rates in the US have led to reduced consumption, and farmers are now selling guavas in other markets. However, the volume of exports has decreased, and guava prices have also dropped in Mexico, leading to lower income for farmers. The main export markets for guavas are California, Illinois, Oklahoma, and New York, with a significant consumer base among Latino communities.