Antalya, known for its tourism and agriculture, is experiencing a surge in exotic fruit production and exports, including kiwi, avocado, pineapple, dragon fruit, passion fruit, and mango. Data from the Western Mediterranean Exporters Union shows significant increases in fruit exports, with high added value. Ufuk Güngör, a company general manager, reported positive developments in blueberry, kiwi, avocado, and mango production. He stressed the importance of marketing under the Turkish brand, with a network reaching various countries.