Many agricultural products are of sufficient quality to join the global supply chain, but they fail at the first gate when entering foreign markets, which are packaging and English information.
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This is a common obstacle, recurring in many localities and groups of goods, according to Mr. Nguyễn Bá Hải, Deputy Director of the Center for Trade and Investment Promotion Support (Trade Promotion Agency, Ministry of Industry and Trade). Specifically, most agricultural producers, including OCOP products, still approach exports as an "additional sale" activity, not considering packaging and language as mandatory conditions for participating in the international market. Packaging not up to commercial standards Packaging is the first point of contact between the product and the importer. However, in reality, many products still use packaging designed for the domestic market: lacking information, messy layout, not meeting the standards of the target market. According to the Trade Promotion Agency, common mistakes include: missing mandatory components; inconsistent labeling between batches; failure to clearly indicate the origin of raw materials; incorrect information on expiration ...