Spain: Extenda and Freshuelva sign a collaboration agreement to promote the internationalization of Huelva's red fruits

The alliance includes the design of brand strategies for a sector in which Huelva leads national exports with 76% of the total The CEO of Extenda, Arturo Bernal, and the president of Freshuelva-Onubense Association of Strawberry Producers and Exporters, Alberto Garrocho, have signed a collaboration agreement to promote the international promotion of Huelva berries. With this heading, the objective of optimizing and coordinating their respective resources, programs and activities is pursued, to enhance the international promotion of a sector that Andalusia leads in Spain with exports worth 1,208 million euros in the last year 2020. Through In this public-private alliance, both entities will share information related to companies in their field interested in the internationalization process, as well as data on the sector that can serve as a basis for the design of brand-name or sectoral internationalization strategies. They will also carry out, jointly, informative activities such ...