Ferrero strengthens its global hazelnut network with new investments in Serbia and Chile

Ferrero has made three significant investments in Serbia, Italy, and Chile with the aim of strengthening its hazelnut supply chain through a sustainable strategy. The company aims to increase both the efficiency in the producing countries and the resilience of the supply chain with these initiatives. Establishing a "Hazelnut Excellence Zone" in Serbia In collaboration with the Serbian Ministry of Agriculture, Forestry, and Water Management, Ferrero will establish the first "Hazelnut Excellence Zone" in the Western Bačka region of Serbia. Marco Botta, Global General Manager of Ferrero Hazelnut Company, said, "Serbia has become one of the most important pillars of European hazelnut production today. Our goal is not just to secure supply; we aim to build a system that brings together knowledge, farmers, and institutions." Ferrero produces up to 1,800 tons of hazelnuts annually at its AgriSerbia farm in the country, and has so far distributed more than 1.8 million hazelnut seedlings ...