Embrapa Western Amazon has developed a new guarana cultivar, BRS Noçoquém, which can be reproduced through seeds, potentially increasing annual productivity sevenfold and providing disease resistance. This could attract more producers and expand cultivation areas in Amazonas. The cultivar's high genetic variability also reduces the risk of loss from diseases and biological factors. The development of this cultivar is part of Embrapa's Guaranazeiro Genetic Improvement Program, which has led to the release of 18 clonal cultivars over four decades in response to anthracnose outbreaks.