The article highlights the strategy adopted by localities in the Central Highlands and certain provinces in Vietnam, where they are experimenting with intercropping fruit trees and industrial plants within coffee gardens. This approach is aimed at enhancing profitability and promoting sustainable production. The intercropping area spans nearly 178 thousand hectares, which is 26.4% of the total coffee cultivation area. The primary crops used for intercropping include pepper, avocado, and durian. This method has shown to increase income significantly and also provides a stable income throughout the year. However, the article also points out the challenges faced in this intercropping model, such as a lack of research on specific crops and intercropping techniques, the need for linkages with businesses for market output, and the challenges of managing different crop flowering and fruiting cycles without impacting coffee tree growth. Suggestions are made for addressing these challenges, including the development of suitable intercropping models, selection of appropriate crops, and implementation of policies to support associations with businesses.