The article highlights the success of rambutan farmers in Vietnam's Long Ho district, where they have seen high profits by implementing off-season cultivation techniques. This strategy, while requiring significant investment and labor, results in selling prices that are higher than during the regular season. The district, known for having over 1,700 hectares under rambutan cultivation, has seen good yields and high market prices this year. Farmers are enthusiastic about the profitability and have been encouraged to maintain quality and meet market demands by adopting safe production practices like VietGAP and GlobalGAP. The local government is supporting farmers to expand and off-season cultivation to ensure a steady supply and stable prices.