British Berry Growers (BBG) report that nearly half of UK berry growers are not making a profit, with 40% potentially closing by 2026 due to rising production costs. Despite record consumer spending on strawberries, costs for labor, fertilizer, packaging, and transport have significantly increased. Growers cite a lack of support from supermarkets and call for fair pricing, government support for seasonal worker visas, and streamlined export processes. Michelin-starred chef Tom Shepherd emphasizes the importance of supporting local berry growers to ensure the sustainability of this key British product.