France no longer drinks red wine

게시됨 2023년 11월 21일

Tridge 요약

Red wine sales have plummeted in France over the past decade, with a 32% decrease in sales. Changing tastes and rising temperatures are believed to be the main factors behind this decline. White wine has become the new trendy drink as customers opt for a lighter option, and the feminization of French society has also contributed to the shift away from red wine, according to wine critic Jacques Dupont.
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원본 콘텐츠

French winegrowers still can't accept it. Red wine sales plummet while customers toast with white wine, the new trendy drink. Changing tastes and rising temperatures are said to be behind the change. The same thing happens with Rosé in summer, synonymous with vacations and relaxation. Red wine is now facing a historic crisis: sales have fallen by 32 percent in France over the past decade. A study published this year by NielsenIQ, the market research group, found that 629,000 French households had stopped buying red wines between 2019 and last year. During the same period, 192,000 began buying white. Jacques Dupont, wine critic at Le Point, attributes the change in part to global warming. “We always wanted red wines in winter to accompany dishes with sauces,” he said. "But now even the winters are warm and you don't feel like having red wine with a heavy meal." He thinks whites are better suited to an era of rising temperatures. He also attributes the transition from red to white ...
출처: Clarin

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