On July 13, French peach and nectarine growers protested by throwing fruit in front of the Auchan store in Perpignan and the Ets Barioux wholesaler in Lyon due to the sale of French products at extremely low prices. The National Federation of Fruit Growers (FNPFruits) reported that Auchan's nationwide advertising campaign for peaches at €2.19 disrupted the sector's balance. With production costs at €1.80-1.90/kg, growers expect consumer prices to be at least €2.50. The market has been affected by high harvests, unfavorable weather, and lack of priority for French products, leading to stockpiling and waste. The sector hopes the upcoming Olympic Games in Paris and better weather will improve the situation.