Recent research by Aldi Belgium and data from the Netherlands indicate a shift in consumer preferences and market trends for fresh fruit and vegetables. In Belgium, 70% of consumers buy fresh produce several times a week, with some purchasing less due to inflation. There has been a surge in the purchase of individual fruits and vegetables, and concerns over price increases. The Netherlands has experienced a decrease in sales of fresh fruit and vegetables, with consumers opting for frozen produce. These trends are attributed to rising costs in energy, packaging, wages, and crop protection, as well as adverse weather conditions affecting production. Despite these challenges, the chairman of Fresh Trade Belgium anticipates stable or decreasing prices for some fruits and vegetables due to expected good harvests.