Fresh fruit and vegetables less popular in Belgium due to inflation
Fruits
Vegetables
Belgium
Published Jun 6, 2023
Tridge summary
A quarter of Belgian consumers indicate that they buy less fresh fruit and vegetables as a result of inflation. This is evident from research by supermarket chain Aldi. Rising prices for fresh fruit and vegetables are also a concern. Good news is that Fresh Trade Belgium expects this to come to an end soon.
Original content
The research by Aldi Belgium shows that 70 percent of Belgian consumers now buy fresh fruit and vegetables several times a week. For a quarter of them, the number of fresh fruit and vegetables in the shopping trolley has fallen since the start of the rise in inflation at the beginning of last year. Consumers are also increasingly buying individual pieces of fruit and vegetables instead of packages with fixed quantities (+33 percent). Fewer fruit and vegetable products (potatoes, vegetables and fruit) have also been sold in the Netherlands in recent months. GroentenFruit Huis reports, based on data from Circana, that sales in supermarkets fell by 2.5 percent in the first four months of the year. Instead, Dutch consumers seem to opt more often for frozen fruit and vegetables. It was an increase of 10 percent in weight. Concerns about price increases There is great concern about rising prices for fresh fruit and vegetables in Belgium. 'Larger than other product categories', says ...
By clicking “Accept Cookies,” I agree to provide cookies for statistical and personalized preference purposes.
To learn more about our cookies, please read our Privacy Policy.