Fresh fruit and vegetables less popular in Belgium due to inflation

Published 2023년 6월 5일

Tridge summary

Recent research by Aldi Belgium and data from the Netherlands indicate a shift in consumer preferences and market trends for fresh fruit and vegetables. In Belgium, 70% of consumers buy fresh produce several times a week, with some purchasing less due to inflation. There has been a surge in the purchase of individual fruits and vegetables, and concerns over price increases. The Netherlands has experienced a decrease in sales of fresh fruit and vegetables, with consumers opting for frozen produce. These trends are attributed to rising costs in energy, packaging, wages, and crop protection, as well as adverse weather conditions affecting production. Despite these challenges, the chairman of Fresh Trade Belgium anticipates stable or decreasing prices for some fruits and vegetables due to expected good harvests.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The research by Aldi Belgium shows that 70 percent of Belgian consumers now buy fresh fruit and vegetables several times a week. For a quarter of them, the number of fresh fruit and vegetables in the shopping trolley has fallen since the start of the rise in inflation at the beginning of last year. Consumers are also increasingly buying individual pieces of fruit and vegetables instead of packages with fixed quantities (+33 percent). Fewer fruit and vegetable products (potatoes, vegetables and fruit) have also been sold in the Netherlands in recent months. GroentenFruit Huis reports, based on data from Circana, that sales in supermarkets fell by 2.5 percent in the first four months of the year. Instead, Dutch consumers seem to opt more often for frozen fruit and vegetables. It was an increase of 10 percent in weight. Concerns about price increases There is great concern about rising prices for fresh fruit and vegetables in Belgium. 'Larger than other product categories', says ...
Source: Nieuwe Oogst

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