From local specialty to global brand: The creative journey of VICOSAP

"We were born and raised in the land of Cầu Kè (former Trà Vinh), where the sap coconut is like a spiritual child of the people here..." said Mr. Trần Duy Linh, the founder of VICOSAP Company, beginning the emotional and proud journey of a young enterprise daring to "change its clothes" for the specialty of its homeland. He recounted that the sap coconut seed was brought back to Vietnam by a Buddhist monk who studied abroad about 100 years ago. The miraculous thing is that this coconut produces completely different fruit: the coconut meat is not hard as usual but is soft, supple, the coconut water is thick and naturally sweet and fragrant. Nowadays, signs "selling sap coconut" appear everywhere, with each fruit priced ten times higher than regular coconuts, but for decades, this precious specialty has only been sold fresh or blended into smoothies without significant added value. "While many localities have promoted agricultural products, bringing Vietnamese fruits to the world, ...