Egypt and Morocco have emerged as significant players in the Japanese frozen strawberry market, with Egypt ranking as the second largest exporter and Morocco rapidly growing to become a top supplier. In 2023, these countries accounted for 35% of Japan's total strawberry imports, challenging China's dominance. Their success is part of a broader expansion in the Asian market, including efforts to penetrate the Chinese market, which is transitioning from a net exporter to a net importer of frozen strawberries. Despite facing logistical and trade barriers in Southeast Asia, the growth in the Japanese market highlights Egypt and Morocco's resilience and adaptability, showcasing their potential to expand further in the global market for frozen soft fruits.