Malatya, a city in Turkey, is becoming a significant strawberry production hub, with a large portion of the produce grown in Yeşilyurt, Kale, and Akçadağ districts. The strawberries are organically grown and then processed and frozen for export to the USA and EU countries. Strawberry cultivation is gaining popularity among farmers as an alternative to apricot farming, which is prone to product loss from frost. The high profit margin from the rapid recycling of strawberries and the quick return on investment make it an attractive option for farmers. The Malatya Commodity Exchange is supporting and advising farmers in strawberry cultivation.