The article highlights the positive trend in the fruit and vegetable export market for Vietnam, with a significant increase in export turnover in the first five months of 2024 compared to the previous year. The total area under fruit and vegetable cultivation is projected to grow, leading to increased output. The country sees high demand for several fruits like durian, dragon fruit, and banana, with China being the largest market. There's been a notable growth in export revenues for these fruits and efforts are underway to further boost durian exports to China. Despite being a major agricultural exporter itself, Thailand, Vietnam has successfully penetrated its market with competitive pricing and product diversity. Overall, the future outlook for Vietnam's fruit and vegetable exports remains promising due to the increasing demand and the strategy of processing and catering to the preferences of Chinese consumers.