The article reports on the ongoing harvest season for various fruits in Can Tho city and other southern regions of Vietnam, with an abundant supply leading to a decrease in fruit prices. The retail price of many types of mangoes is particularly low. The Mekong Delta is contributing a diverse range of fruits, including those that bear all year, while other regions and imports are also part of the market. The COVID-19 pandemic has affected fruit export outputs, contributing to the market's oversupply and price drop. The domestic market consumption is down due to spending limits, and a decrease in tourists further reduces fruit consumption. The author calls for market research and promotion to support fruit production and trade, and hopes for a controlled COVID-19 situation to improve agricultural product consumption.