Farmers in Boeun County, North Chungcheong Province, are highly dissatisfied with the company H&B Asia, which purchases and distributes Envy apples. The farmers' complaints center on the purchase price. They argue that the purchase price standards are set excessively in favor of the company, resulting in the actual selling price of Envy apples being significantly lower than that of Fuji apples. Mr. Choi from Samseong-myeon, Boeun County, said, "From the beginning of the business, we were told that the purchase price would be aligned with the average price of Fuji apples at Andong Auction House. However, in reality, it is ridiculously low. Receiving 50% of the Fuji price is already a lot." He further stated, "In 2018, the