Turkey: Generations Y and Z increase diversity in coffee consumption

게시됨 2021년 10월 8일

Tridge 요약

The coffee market in Turkey is experiencing growth and diversification in consumption, particularly among the Y and Z generations. While Turkish coffee remains the most popular, there is also a rise in filter and espresso-based coffees. However, coffee prices have surged by nearly 70% due to climate change and a frost event in Brazil. The increase in coffee prices was noted in the 'Consumer Price Index Item Basket and Average Prices' list of TURKSTAT. A survey for World Coffee Day found that Colombian and Ethiopian local filter coffees are favored, with vanilla and hazelnut being the preferred flavors in filter coffee. Turkish Coffee was the most consumed at home during the pandemic.

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원본 콘텐츠

While the coffee market in Turkey continues to grow, the diversity in coffee consumption is increasing day by day. It is stated that the Y and Z generations are the most important consumption group that diversifies the coffee industry. Although there is an increase in the consumption of filter-based coffees and espresso-based coffees with milk and aroma, it is observed that Turkish coffee is clearly ahead in consumption. Industry representatives, who made a statement regarding the recent increase in coffee prices, state that there is an increase of nearly 70 percent compared to last year due to the frost event in Brazil and climate change. 3 billion cups Osman Serim, Vice President of Turkish Coffee Culture and Research Association (TKKAD), stated that coffee consumption has become very popular in the world and that consumption has reached 3 billion cups per day. Noting that coffee production is also gaining in value, Serim made the following assessment regarding coffee prices: ...

출처: Bursahakimiyet