The Georgian fruit and vegetable sector faced challenges in 2022 due to global economic difficulties, the energy crisis, and the ongoing war in Ukraine. These challenges led to increased production and logistics costs, and a decrease in external demand, but an increase in local demand due to migration from Russia. The crisis in Turkey and its export restrictions also impacted the Georgian market. Exports were down 17% from the previous year, while imports increased by 30%. The article provides an in-depth analysis of the effects of these challenges on the prices and demand for various fruits, vegetables, and other agricultural products in Georgia.