The global beer category is forecast to grow

Published 2024년 7월 18일

Tridge summary

The global beer market is expected to grow by 4% between 2024 and 2028, as per Technavio's 'Beer Market Analysis' report. This growth is attributed to mergers and acquisitions, high consumer demand, and increasing demand in emerging economies like India, China, Brazil, Vietnam, and South Africa. However, the sector faces challenges such as stringent regulations and high taxes on alcoholic beverages. To stay competitive, breweries are adopting eco-friendly practices and communicating them to consumers, with a survey showing that consumers are more likely to buy beers from planet-friendly brands.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The global beer sector is forecast to see almost 4% growth within the next four years, according to analysts. The predictions, which are estimated to see the beer category grow by US$148.43 billion from 2024-2028 with a CAGR of 3.72% during the forecast period, were outlined by Technavio in its latest ‘Beer Market Analysis’ report. According to the analysts, the global beer market is witnessing “an upward trend with an increasing number of mergers and acquisitions (M&A)”. The report findings stated that “these strategic moves enable major vendors to expand their market presence, access novel products and technologies, and cater to diverse consumer preferences”. The analysts also highlighted how “this trend is driven by the high consumer demand for beer, which has led key players to invest in or acquire smaller regional breweries and distributors to capitalise on the market’s growth potential”. Last year, db looked into how craft breweries were looking for new ways to survive by ...

Source: Thedrinkbusiness