By Augusto Beltrán Segrera - April 23, 2026 When the countryside connects: Colombian agriculture accelerates the digital purchase of supplies and livestock These are difficult days for Colombian agriculture While traditional powers face tariff barriers, health crises, and geopolitical tensions, Colombia is positioning itself as a strategic, stable, and competitive supplier to meet the global market for beef. The global beef market is undergoing a profound reconfiguration. What at first glance appears to be a "cloudy" landscape due to the "fog of war" and trade protectionism, actually represents a golden opportunity for Colombia's agro-export sector. With market fundamentals indicating a firm demand and rising prices, the turbulence that is currently hindering major traditional exporters is clearing the way for Colombian beef to consolidate its international presence. The competitive advantage amid the tariff war Currently, export giants like Brazil and Australia face severe ...