Global poultry markets rebounding

The outlook for global poultry markets is further improving, driven by accelerated growth in poultry meat consumption (+1.5% to 2%) and disciplined supply growth in many markets, according to a recent market report from RaboBank. After four years of highly disruptive conditions, global poultry markets are moving toward more “normal” market conditions. Demand for value-added poultry products is recovering in line with expectations, due to gradually rising spending power and lower costs. Most of this global growth has been driven by strong local market conditions rather than trade. This is particularly true for emerging markets in Southeast and South Asia, Africa, and Latin America. Lower feed prices have made chicken more affordable, supporting demand recovery. The EU and the US are performing well this year, with relatively strong demand, controlled production growth, and rising prices. The main exceptions to this relatively strong market environment are China and Japan, where the ...