Global wine sales have fallen to their lowest level in 60 years: The Guardian reveals the reasons

게시됨 2025년 4월 16일

Tridge 요약

Global wine consumption and production in 2024 reached their lowest levels in over 60 years, with sales dropping by 3.3% to 214.2 million hectoliters and production decreasing by 4.8% to 225.8 million hectoliters, according to the International Organization of Vine and Wine. This decline is attributed to reduced consumption due to health concerns and economic factors, coupled with increased wine prices leading to a 12% drop in overall consumption since 2019-2020. The US, the world's largest wine market, experienced a 5.8% decrease in consumption, and faces potential additional challenges from tariffs. Europe, especially France, also saw a decline in consumption, while extreme environmental conditions affected production. The article also highlights the potential impact of climate change on wine production, with vineyards in the Alps, Italy, Portugal, and Spain at risk of soil degradation due to extreme conditions. Additionally, US President Donald Trump's threat of tariffs on European wine and spirits in retaliation for EU trade restrictions on American goods could further impact the wine industry.
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원본 콘텐츠

Global wine consumption in 2024 fell to its lowest level in more than 60 years, with industry officials concerned about new risks from US tariffs. According to the International Organization of Vine and Wine (OIV), sales in 2024 fell by 3.3% compared to the previous year to 214.2 million hectoliters. The organization said this would be the lowest sales figure since 1961. Production is also at its lowest level in more than 60 years, falling by 4.8% in 2024 to 225.8 million hectoliters. Giorgio Delgrosso, head of the OIV’s statistics department, said the wine industry was caught in a “perfect storm” as health concerns reduced consumption in many countries and economic factors compounded the problems. According to the OIV, consumers are now paying 30% more for a bottle of wine than in 2019-20, while overall consumption has fallen by 12% since then. In the US, the world’s largest wine market, consumption fell by 5.8% to 33.3 million hectolitres. Donald Trump’s tariffs could be ...
출처: Unian

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