Peruvian paprika has seen a surge in demand globally, with the product reaching nearly 20 destinations and generating remittances worth US$149 million in 2023, marking a 6% increase in volume and 33% increase in value from the previous year. The growth is attributed to increased production and higher pricing due to a shortage of Chinese and European paprika. North America, led by Mexico, is the primary market, with the United States also showing significant growth. In Europe, Spain was the main importer, but Russia experienced the largest increase. Central American and Brazilian markets also showed strong growth, with Brazil experiencing a price drop despite the growth in shipments.