This season has seen Greek strawberry exports hit record numbers, overcoming initial challenges with poor quality seedlings that led to significant replanting in some regions. The delay in the Spanish strawberry season, along with drought conditions impacting Spain's production, has shifted demand towards Greek strawberries, especially from major buyers like Germany. With an expansion in the area dedicated to strawberry plantations in Greece, the country has seen a notable increase in its annual harvest volume, exporting about three quarters of its produce. This surge has positioned Greece as a potential leader in this year's European strawberry market, benefiting both producers and consumers.